Imua Moms · Summer edition 2026 · North Shore, Oʻahu
The first-ever crown for mothers.
A surf contest built for mothers. Seventeen pioneer mamas. Three crowns. One champion, and a story for every one of them.
How it works
How the crown is won.
Heats are judged on merit. The community gets a real voice. The final is decided on the three crowns by our finalist judges. The stage we're in right now is lit up in yellow.
What every mama is scored on
Three crowns.
Each mama submitted one edited video, up to 10 minutes, holding all three.
The Wave
Her surfing: wave choice, flow and style, commitment, presence and joy. Heart over any single trick.
The Story
Her motherhood journey, told honestly in her own words. The life behind the athlete.
The Spirit
A testimony from someone who knows her as a mother. Who is she when nobody is watching?
Live results · updated daily
The road to the crown.
Swipe sideways to see the whole bracket.
The pioneers
Meet the mamas.
Seventeen women who said yes to something that had never existed before. Each mama's full video premieres on her heat day and lives here for good.
Be part of it
Watch. Vote. Share.
The full playlist
Every story on the Imua Moms YouTube channel, in heat order. Subscribe so you never miss a heat day.
Open the playlistPeople's Choice
November 2 to 5: watch the round of six and vote for the story that moves you. One vote per person. Your vote counts for half of each mama's score.
Vote opens Nov 2The judges
Held with care.
Every judge is someone we deeply respect and share a personal connection with, trusted to honor every mama and make the best choice.
Heat judges
Oct 27 – 31
Shayden PacarroHawaiian pro surfer, surf coach and dad
Tara CrystalHeat judgeFinalist judges
Nov 9 – 25
Carissa Moore5x World Champion, first-ever women's Olympic surfing gold
Johanne DefayOlympic bronze medalist, Paris 2024 at Teahupo'o
Honolua Blomfield3x WSL Longboard World Champion
Shane DorianBig-wave legend from Kona, Hawai'iShayden PacarroHawaiian pro surfer, Triple Crown competitor
Joel CenteioProfessional surfer and Haleiwa championOfficial rules
Fair, clear and kind.
Who can enter
- Mothers and guardians anywhere in the world who surf or kiteboard.
- One edited video, up to 10 minutes, holding all three crowns.
- Stories are shared publicly, and the contest is family-friendly.
- A $100 entry from each contestant supports the prize pool.
How scoring works
- Every video is scored on the Wave (40%), the Story (30%) and the Spirit (30%).
- Heat judges score separately and their scores are added together.
- Round of six: 50% public vote + 50% heat judges' score. Totals stay hidden until voting closes.
- Finalist judges score the final three and rank their 1st, 2nd and 3rd.
Fair play
- Heats are set by random draw, live on Instagram.
- Ties in a heat go to the higher Story score. Ties in the round of six go to the higher heat judges' score.
- If a judge is a close friend or family member of a contestant, the other judge scores that heat alone.
- Shayden Pacarro judges both the heats and the final, and this is shared openly with every contestant.
Every story is honored
- Every mama's full video stays on the Imua Moms YouTube playlist, whether she advances or not.
- Mamas "advance." No one is "eliminated."
- This format was published in full before Heat 1, so every mama knows exactly how she is judged.
- Questions: imuamoms@gmail.com
Our promise to every mama
This is not a popularity contest. It's a place to finally be heard.
Every story is received with the same care, whether we know her or not. We have gone through motherhood ourselves. We know the sleepless nights, the guilt, and the courage it takes to paddle back out. We are looking for truth, not followers.
Mothers were never meant to do this alone. Every story shared here becomes a place where another mother can rest, recognize herself, and remember who she is. We are building the village again, and it's because of these women.
Not advancing doesn't mean a mama doesn't matter. It means her story is now being heard around the world.
Why this contest exists
A comeback worth funding.
When a male surfer gets injured, his time away becomes an opportunity. It's marketable. It's valued. He gets edits, funding and support, his story becomes heroic, and he is known for his comeback.
When a woman becomes a mother, her time away is ignored. Pregnancy, birth and the long road back to the lineup are devalued, and she is quietly placed outside the conversation. Motherhood is the greatest comeback in surfing. The Triple Crown exists to make the world see it.
Fund mothers to surf and tell their stories
We're building sponsorship models that pay mothers for their surfing and storytelling, the same way brands invest in an athlete's comeback.
In front of their kids
Funding that lets mothers keep surfing and creating with their children beside them, so the next generation grows up watching their mothers lead.
Sponsor the Triple Crown
We're still welcoming partners for this contest and the seasons ahead: prize support, gear, filmmaking, travel and storytelling.
Let's build this together.
Brands, surf companies, filmmakers and anyone who believes mothers belong in the lineup: we'd love to hear from you.